Congrats, you have an idea for a blog post (or someone has forced one on you 😀)!
There’s a few things you should consider or do:
A common failure mode with content is feeling like you need to say everything in one post. The fact is, the internet has broken everyone’s brain and folks have the attention spans of squirrels – so the more cogent and concise you can make a post, the better.
Have more to say? Write another post!
An outline helps you structure your thinking, and is a much easier place to start than a blank page expecting fully-formed sentences. Clarify your key point at the top and its usefulness to the reader. What is the value they're getting out of this post? Who is the audience? What’s the main takeaway?
It’s so much easier to get input when something is in a skeletal form than when you’ve draped it in flesh. Do your reviewer – and yourself – a favor and have them redline the points before you spend too much time on prose.
Too much B2B marketing copy comes out overwrought, festooned with buzzwords and adorned with generic platitudes. It’s easy to subconsciously copy the style of a corporate press release, and lose the soul of what you’re trying to communicate.
Write simple. Think of how you’d explain something to a user, or someone else at Hex. Be direct and avoid jargon where you can.
If you have a sense of humor, use it – but don’t force it.
For more you can read our Written Style Guide
Without being too grandiose or hyperbolic, we want to inspire our readers! With Hex, they have the building blocks to unleash their creativity with data. How do we help them understand that? Can we give a sense of a brighter future? What's the outcome we're helping them achieve?
Your post is too long. The paragraphs are over-stuffed. The sentences should be shorter. The words should be simpler. Cut until it hurts.